Our story

We started Lex & Fox at our kitchen table, inspired by our own children and a simple idea: toys should invite curiosity, not prescribe outcomes. What began as homemade sensory mixes and playdough for friends quickly grew into a community of families who value calm, creative play. Today we still make everything locally in Dubai, keeping our batches small, our materials safe, and our standards high.

What we make

We craft sensory play sets and kits, reusable soft playdough with themed cutters, and seasonal “Drops” that keep play fresh all year. You’ll also find party favors, gift boxes, and classroom packs — all handmade in Dubai with child-safe materials, designed to set up fast, store neatly, and stand up to real, repeat play.

What we stand for

Open-ended play comes first — our toys are tools, not scripts — inviting children to lead while they build creativity and fine motor skills. Everything is reusable and low-mess, made in small batches with non-toxic ingredients and durable components. We keep it local in Dubai and make sustainable choices from packaging to refill options, so families can enjoy hours of play with a lighter footprint.

How we make it

We craft in small batches to ensure freshness and quality, using child-safe, non-toxic ingredients and sturdy components that stand up to real play. Our sets are assembled by hand, checked one by one, and packed to store neatly between sessions — so cleanup is quick and everything’s ready for the next adventure.

Why families love us

Hours of calm focus without screens

Skill building for fine motor, creativity, and STEM-style problem solving

Ready-to-play kits that set up and clean up fast

Beautiful themes that make great gifts and party favors

Community & partners

We love working with schools, therapists, party planners, boutiques, and concept stores. If you’d like to stock Lex & Fox or collaborate on a custom set, we’d be happy to chat.